About Diamond Jubilee Logo:
• To represent the epitome of knowledge and to exude a sense of sophistication, a very subtle and effective perceptual shift ambigram is used for the Diamond Jubilee Celebrations logo. The characters in the circle indicates '60' while the consolidated word interprets ‘bombay’. Though the second letter ‘o’ is incomplete, closure occurs and viewers' perception completes the shape, making it memorable.
• The circular element at the begining and the “emerging circles” indicate technological advancement and gives an impression of celebration.
• Colour ‘Orange’ is used to represent sunshine, creativity, determination while Grey is used to represent sophistication.
• Putting practical use of the understandings acquired at the university is reflected trough the tagline_ ‘Achieving Excellence Together’.
The logo is designed by Mr Shashidhar Reddy, alumnus of Industrial Design Centre, IIT Bombay and the tag line 'Achieving Excellence Together' is by Mr. Vikrant Raj, alumnus of Chemical Engineering, IIT Bombay .